Net sales vs total collected
What you sold, and the money that came in, are two different numbers. Here's every line between them.
Also known as: gross sales · revenue · discounts · comps · gratuity · service charge · takings · turnover · money in · amount collected · average ticket
Maitaki shows two main numbers for any day or range. Net sales is what you sold. Total collected is the money that came in. Labor % and food cost % are always worked out from net sales.
The two numbers
These are the app’s own definitions, from the Net vs collected button on the report’s Share of sales card:
| Term | What it means |
|---|---|
| Net sales | What you sold: after discounts and refunds, before tax and tips. Labor % and food cost % are of this number. |
| Tax | Sales tax your guests paid on top. It belongs to the state, not to you. |
| Tips | Tips and gratuity (service charges) guests added. They belong to your staff. |
| Total collected | The money that came in: Net sales + Tax + Tips, less refunds. Card is what the card processor took before fees; cash is what went into the drawer. |
So, for most days: Net sales + Tax + Tips = Total collected.
Every line on the summary
The summary on the Report tab goes from top to bottom like this. Lines only appear when they’re not zero.
| Line | What it is |
|---|---|
| Gross sales | Sales before discounts and refunds. |
| Discounts | Discounts and comps taken off. |
| Refunds | Sales given back. |
| Net sales | Gross sales less discounts and refunds. |
| Gift cards sold | Money in for gift cards bought. It isn’t a sale yet; it becomes net sales when the card is spent. |
| Tax or Estimated tax | Sales tax. “Estimated” means Maitaki took it out of amounts that had tax inside. See How estimated tax works. |
| Tips | Tips guests added. Tips refunded shows any given back. |
| Gratuity | Service charges, kept apart from tips. |
| Paid in advance | Money taken in this range for an order on a later day, like a catering deposit. |
| Paid earlier | Orders in this range’s net sales that were paid on an earlier day. |
| Total collected | The money that came in. |
Under it, the Card and Cash boxes split what was collected, and two chips show the number of transactions and the avg ticket (net sales divided by transactions, so tax and tips aren’t in it).
Clover counts gift cards differently. With Clover, gift cards are part of net sales, shown as incl. gift cards under it, the same way Clover’s own report does it.
See it per source
On the report’s Share of sales card, every source gets its own row: each payment type, each ordering app, and logged cash. Each row reads Net sales + Tax + Tips = Total collected. On a phone, swipe the table left to see the tax, tips and collected columns.
A row called Not paid yet means a check counts in net sales but hasn’t been paid. Tap See to list the open checks. See Which day does a sale count on?
Common questions
Why is total collected more than my net sales?
Because it includes tax and tips, which aren’t your sales. That money belongs to the state and your staff.
Why doesn't my bank deposit match total collected?
Card money arrives less processing fees, and cash goes in separately. See Why a deposit is less than your sales.
Which number does my labor % use?
Net sales. Tax and tips are left out, because they aren’t money you earned from sales.